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Become An Alpha Friend
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Become An Alpha Friend
Alpha is all about friends bringing friends to hear the good news about Jesus Christ.
The Alpha Invitation began when a group of churches in the district of Thanet got together to try and help people do this by raising the profile of Alpha in their area. It was a powerful demonstration of churches working together and in 1998 the first national campaign was born.
Since then, the Alpha Invitation has grown to include a high profile national advertising campaign and public awareness of Alpha has shot up, increasing by 250% in just 5 years. However at its core, it is still the joint effort of local churches and groups praying, training teams, planning launch events, promoting courses and envisioning people to invite their friends, family and colleagues along. Its aims are:
A national advertising campaign ran throughout September 2007 to support local promotional initiatives. This featured the 60-second Factory advert showing in cinemas from 7 to 13 September and 21 to 26 September to an audience of 2.6 million, accompanied by cinema postcards in the foyers of all multiplex cinemas.
The Factory advert was screened on Channel 4 on Wednesday 12 September during the programme 'Brothers & Sisters' and on E4 and E4+1 - a digital and freeview television channel - 78 times between 7 and 29 September.
In addition, the advert played 8 times an hour on screens in 372 bars around the country for the whole month of September, to an audience of 7.5 million and on screens on board 550 double decker buses in London and Birminham.
A wide range of promotional materials have been developed to help local Alpha teams to advertise their courses and invite guests.
Click here to see the full range of guidelines available
There are four ways to prepare for and take part in The Alpha Invitation:
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