In September 1998, Alpha held its first national ‘Initiative’ with a ?1 million poster campaign. Similar initiatives have been held across the UK each year since. Mark Elsdon-Dew takes a look back:
The Alpha course is to be advertised on television in September as part of this year’s annual initiative. The 60-second advertisement will appear on popular digital channel E4 during two weeks in the run-up to the autumn courses.
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