New Alpha website live today
September 1, 2010
The 2010 Alpha Invitation was launched today with the new website http://uk.alpha.org going live. Today is also the day that the outdoor advertising kicks off, with bus adverts in the four nation capital cities: Cardiff, Edinburgh, Belfast and London.
From Friday 3rd September there will also be digital screen adverts on central London underground platforms.
Three animated viral adverts will be launched online and the Alpha course will announce its brand new smartphone app at the Bear Grylls event at HTB on Wednesday 22 September.