Resources

Promotional Materials

The 2007-8 Alpha Invitation promotional materials have been designed to promote Alpha courses and events, with space to add local course details and they link directly to advertising nationwide.

This year's theme is based upon "Factory', the 60-second animated Alpha viral which depicts human life as a conveyor belt from birth to death, incorporating many wry humorous touches and poses the question "is there more to life than this?' Click here for more details on what else the 2007 Alpha Invitation will involve.

Posters, postcards, wallet cards and course invitations - A1-A6 and business card sizes.
Alpha banner - large PVC outdoor banner (landscape 3' x 15')
Alpha drinks mats - designed to stimulate conversation, for use in cafes, bars or launch events.
Car and window stickers

The following templates are available on the Free Downloads page or on CD Rom from Alpha UK.

Press advertising templates - in several sizes and formats with space to insert local course(s) or event information.
Artwork for local promotional materials - from the current advertising, suitable for courses producing publicity in a size or format not available.

A number of electronic and web resources are also available on the Free Downloads section or on CD Rom from Alpha UK.

Web Banners (Flash and static)
Desktop Wallpaper (for PC and Mac)
Screensaver (with installation programme)

There are also guidelines to help with planning local Alpha course advertising and Public Relations:

Alpha News

A newspaper published twice a year for church leaders and congregations to keep them informed about the Alpha course.
It is not intended for distribution among non-churchgoers.
Registered Alpha courses may order up to 100 free copies of
Alpha News (ex. P&P - approximately ?3.95 for 100 copies).

The Spring/Summer 2007 edition of UK Alpha News is now available. The Autumn/Winter edition will be ready at the beginning of November 2007.

To order copies of UK or International Alpha News, contact the Alpha Publications Hotline.

If you wish to advertise in any edition of Alpha News (UK or International),
please contact:
Steve Collier, Alpha News
Tel: 0845 644 7544

Fax: 020 7052 0207

Email: advertising@alpha.org

Free Downloadable Resources

Right click, Save Target As...to download

Local Advertising

5 Steps to Putting Together a Promotional Plan (PDF, 20KB)

A Guide to Advertising Local Alpha Courses (PDF, 51KB)
Contains suggestions for how to promote Alpha courses

Press Advertising Templates

For use in local newspaper or other publications, in a variety of sizes and formats with space to insert local course or event information.

A4
Landscape				Portrait
Colour (1.03MB)	B&W (1.11MB)	Colour (2.52MB)	B&W (858KB)	Colour (1.03MB)	B&W (1.03MB)	Colour (857KB)	B&W (2.19MB)
PDF	PDF	JPG	JPG	PDF	PDF	JPG	JPG

A5
Landscape				Portrait
Colour (730KB)	B&W (724KB)	Colour (1.48MB)	B&W (528KB)	Colour (813KB)	B&W (798KB)	Colour (1.56MB)	B&W (567KB)
PDF	PDF	JPG	JPG	PDF	PDF	JPG	JPG

InDesign Ads
Landscape		Portrait
A4 (1.08MB)	A5 (1.16MB)	A4 (1.14MB)	A5 (1.28MB)

Eligibility for Zero Rating of Goods Supplied to a Charitable Body Form
(Word, 22.5KB)

To be submitted with the press advertising template to be exempt from paying VAT on press advertisements.

Artwork for Local Promotional Materials

Artwork for the invitations, postcards, posters and wallet cards from the current advertising campaign. Suitable for courses wishing to produce publicity in a size or format other than what is available. Please see Artwork Guidelines.

Posters - Portrait
Design One A3 (1.03MB) A4 (949KB)	Design Two A3 (1.03MB) A4 (949KB)	Design One (495KB)	Design Two (502KB)	InDesign (49KB)
PDF	PDF	JPG	JPG	ZIP

Posters - Landscape
Design One A3 (1.11MB) A4 (1.03MB)	Design Two A3 (1.11MB) A4 (1.03MB)	Design One (580KB)	Design Two (570KB)	InDesign (1.65MB)
PDF	PDF	JPG	JPG	ZIP

Postcards
A5 (858KB) A6 (829KB)	A5 (420KB) A6 (272KB)	InDesign - A5 (641KB) InDesign - A6 (679KB)
PDF	JPG	ZIP

DL - Invitation
DL (0.98MB)	DL (466KB)	InDesign (769KB)
PDF	ZIP	ZIP

Wallet Card Invitation
Wallet Card (144KB)	High Res (1.18MB)	InDesign (26MB)
JPG	PDF	ZIP

Electronic & Web Tools

Web Banner and Web Buttons
Suitable to upload onto a personal or church website - link them to alpha.org.

Static Banner (JPG, 14.8KB)

Animated Banner (GIF, 23.8KB)

Flash Banner (SWF, 63.0KB)

Desktop Wallpaper (JPG's)
Upload onto home or office PCs or Macs - in a variety of screen resolutions.

800 x 600 (ZIP, 457KB)

1024 x 768 (ZIP, 622KB)

1280 x 1024 (ZIP, 822KB)

Screensaver (ZIP, 17.4MB))
Based on the Alpha Factory Viral (without sound), suitable for home and office use.

Public Relations

Using PR to Promote Local Alpha Courses (PDF)
Explaining how to get an article about an Alpha course or event featured in the local press.

Example Newspaper Articles (ZIP)
Alpha-related local newspaper articles that were published last year.

Press Release Template (Word)
Use this to tell the local press about your Alpha course or event - contains general information about Alpha with space to add details about what is being planned locally.

Alpha Logo

In a variety of formats - please read the accompanying Alpha Logo Guidelines.

Alpha Logo (GIF)
Alpha Branding (JPG)
Alpha Branding Logo (JPG)
Alpha Logo Lower Quality (JPG)
Alpha Logo Higher Quality (TIF)
The Alpha Branding Guidelines (PDF)